Twitter vs Threads: Where Should You Actually Post in 2025?

I posted the same content on both Twitter and Threads for 30 days straight. Here's what I learned.

The Experiment

The Setup:

**Goal:** Figure out which platform is actually worth my time.

The Results (Raw Numbers)

After 30 days:

Twitter:

Threads:

**Winner: Threads** (but keep reading - it's not that simple)

What Twitter Does Better

1. **Conversation Quality**

Twitter comments are more thoughtful. People actually engage with ideas.

Threads comments? Mostly "🔥" and "Great post!"

2. **Professional Networking**

If you're in tech, marketing, or business, your audience is on Twitter. Threads feels more... casual.

3. **Search & Discovery**

Twitter's search actually works. Threads? Good luck finding that post you saw yesterday.

4. **Community Building**

Twitter Lists, Spaces, Communities - better tools for building your audience.

What Threads Does Better

1. **Organic Reach**

Threads pushes your content to non-followers. Twitter keeps it in your bubble.

My Threads posts consistently reached 2-3x more people than Twitter.

2. **Lower Competition**

Fewer people posting = your content stands out more. Twitter is oversaturated.

3. **Friendlier Algorithm**

Threads seems to reward consistency. Post regularly and you'll get reach.

Twitter's algorithm is... unpredictable.

4. **Less Toxic**

No culture wars in your replies (yet). Comments are generally positive.

Content That Works on Each

Twitter:

Threads:

The Honest Assessment

Use Twitter if:

Use Threads if:

My Current Strategy

I use both, but differently:

Twitter (3x per week):

Threads (5x per week):

The Time Investment

**Twitter:** 20-30 min per post

**Threads:** 5-10 min per post

Should You Pick One?

Honestly? **Do both if you can.**

But if you can only pick one:

The Bottom Line

Threads wins on numbers. Twitter wins on quality.

I'm keeping both, but I've adjusted my expectations for each.

**Where are you posting? Twitter, Threads, or both?** Drop a comment and let me know your experience.