5 Content Repurposing Mistakes That Are Killing Your Reach
You're probably making at least 3 of these. Here's how to fix them.
5 Content Repurposing Mistakes That Are Killing Your Reach
Most people think content repurposing is just copying and pasting. It's not. Here's what you're probably doing wrong.
Mistake #1: Copy-Pasting Between Platforms
What people do:
Take their LinkedIn post → paste it to Twitter → wonder why engagement sucks.
Why it fails:
Each platform has different:
The fix:
Adapt your content for each platform.
Same core idea, different execution:
Example:
Original blog post: "10 Tips for Better Time Management"
❌ **Bad repurposing:**
"10 Tips for Better Time Management: 1. Wake up early 2. Use a calendar..." (same everywhere)
✅ **Good repurposing:**
Mistake #2: Repurposing Too Much
What people do:
Create 1 blog post → make 50 social posts from it.
Why it fails:
Your audience sees the same content over and over. They get bored.
The fix:
Repurpose strategically, not excessively.
Good ratio:
**Rule of thumb:** If you're posting the same core idea more than 2x per week, you're overdoing it.
Mistake #3: Ignoring Platform-Specific Features
What people do:
Post plain text everywhere.
Why it fails:
You're not using what makes each platform unique.
The fix:
Use platform features:
Example:
Same topic: "Email marketing tips"
Mistake #4: Skipping the CTA
What people do:
Repurpose the content but forget to update the call-to-action.
Why it fails:
Your LinkedIn CTA ("Connect with me") doesn't work on Instagram.
The fix:
Customize your CTA for each platform:
**Platform-specific CTAs get 3x more engagement** than generic ones.
Mistake #5: Repurposing Old Content Without Updating
What people do:
Take a 2-year-old blog post → repurpose it today without changes.
Why it fails:
Information becomes outdated. Tools change. Best practices evolve.
The fix:
Update before repurposing:
**Quick test:** If you wrote it more than 6 months ago, review it before repurposing.
The Right Way to Repurpose
Here's a simple process that works:
- Change format (text, thread, carousel, etc.)
- Adjust tone (professional ↔ casual)
- Add platform-specific features
- Customize CTA
Bonus Tip: Track What Works
Not all repurposed content performs equally.
Track which:
Then double down on what works.
The Bottom Line
Content repurposing isn't about working less. It's about working smarter.
Don't just copy-paste. Adapt, customize, and optimize for each platform.
Your reach (and engagement) will thank you.
**Which mistake were you making?** Be honest - drop a comment below.